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FAITHFUL TO A SUSTAINABLE VIEW ON LIFE
“EVERY time YOU SPEND MONEY, YOU’RE casting A VOTE for THE TYPE OF world YOU WANT”
– ANNE LAPPE
LEARN MORE ABOUT OUR GIVING BACK PROMISE
The name OERUM comes from the Latin word ’Aurum’ meaning Gold. We wouldn’t put it in our name if we weren’t serious about it. The ’OE’ comes from the letter ’Ø’ in the Danish alphabet, paying homage to our Founders roots.
As ecology and the environment become critical aspects of modern luxury, OERUM stands for ethical, precious and effortless jewellery; faithful to a sustainable view of life. Our passion goes beyond jewellery as we dream about being able to create moments of joy, inspire bonds and strengthen the relationship you have with your jewellery.
GOOD THINGS TAKE TIME
Each piece is handmade in the quaint town of Córdoba, Spain by our skilled artisans, pouring three generations of passion and experience into each individual item.
Fundamentally we believe in high standards and focus on what really matters; durable and sustainable materials, built for every day wear and tear, fair pricing, ethical production and tangible giving for an equally sparkling conscience.
Forever inspired by nature, whether statement or staples, all our designs begin as pencil – our Founder Tamasine sketches every little detail inspired from reel, everyday life to create fine jewellery with a story. Passionate and in awe of the world around us; inspired by materials and nature meant exploring the synergy between the two, the reflection of one on teh other.
All our designs are made to withstand whatever life throws your way. They are made to last a lifetime, to tell a story, to hold a memory so you can pass it down to your children, and their children, and maybe theirs if they’re lucky. That’s what’s so special about gold, it can be melted down and reused as many times as you like and it will never lose its worth or value. Gold mined today is the same as gold mined 100 years ago.
We only use materials and methods that keep our conscience clear. 100% recycled 18k gold, never plated, filled or vermeil, always through-and-through solid gold.
Ethically sourced and Responsibly Made faithful to a sustainable view of life is not only our motto, it is our method. There are a lot of ugly practises in the jewellery industry which is why we decided to bypass this and use 100% recycled gold so we can all go to sleep at night with the clearest conscience and feel good about the jewellery we wear on a daily basis.
Fine jewellery deserves fair prices and so do you. We love gold, but not the insane retail markups you see so in order to give you the best of both we keep as many of our operations as we can in house or local, use recycled materials and produce pieces on a made-to-rder basis to avoid unnecessary inventory. We work as hard as you do to make the most of every penny.
We create quality fine jewellery made from recycled 18k gold. Giving a new meaning and purpose to existing precious materials. Let it be a reminder of our roots; to work with these materials that were once created by nature over an immense amount of time.
Solid 18 karat Gold. Timeless by nature and timeless by design; our jewellery is not seasonal but made to last a lifetime. Sustainability may be trending in the fashion industry right now but for us it has always been a priority to handcraft our beautiful jewellery as sustainably as possible, especially in an industry that has a reputation for being slow in finding its ecological conscience.
The fast fashion industry has supported a culture of devaluing well-made, thoughtfully purchased jewellery in favour of disposable, seasonal pieces which have a limited life-span. We believe that jewellery should have meaning and sentimental significance and we want our customers to invest in their own OERUM piece because they feel connected to not only the aesthetic of the piece, but the story behind it. This is an education of materials, an investment in craftsmanship and precious resources but above all, an eternal bond.
Designed by nature for nature, our success is measured by our positive impact. We believe every decision should be made with intention; from our designs to our materials to our operations, so we can feel good about our products and you can feel good about the jewellery that becomes a part of you. With every purchase made, we are planting trees with ‘Trees For All’ to reduce our environmental footprint and protect our mother nature. This is our giving back promise. And what’s more is all our packaging is made from recycled and biodegradable materials. We will do all we can to continue to help contribute to a more ecologically sustainable world for this generation and those to follow.
Originating from Denmark and further raised in Tanzania, the Netherlands, Singapore, United Kingdom and Dubai, Tamasine is an international individual not afraid to take on new challenges.
“I didn’t know anything about jewellery when I started, so I entered the industry with an open mind and a curiosity to learn.“
Passionate and in awe of the world around us; Tamasine is inspired by raw materials and the beauty of nature which meant exploring the synergy between the two, the reflection of one on the other. From the start, being committed to using only solid gold in our designs just felt natural. Some ideas sneak up on you as if they were always meant to be, and this was one of them.
Tamasine is an aesthete at heart and an allround creative with a background in both art & interior design. And while she still practices these from time to time, Tamasine always had the entrepreneurial urge to live through the life cycle of a company, creating the brand identity and culture from the ground up, and so OERUM was born. Her new found passion for Fine Jewellery meant she could still exercise her love for detail oriented design and craftsmanship but on a much smaller scale. And the rest is history.
Jewellery is a very personal notion and it is so much more than a fashion accessory; it is our memories cast in metal (a precious one at that) that tell a story to last a lifetime.
The idea behind OERUM originally came to life in the summer of 2016 when our Founder, Tamasine was proposed to and received her first ’real’ piece of jewellery. To this date, her engagement ring holds so much value in the sheer story and meaning behind it; the memories it holds of that day and the way it makes her feel every time shes looks at it. The seed was planted, as this was a feeling she wanted to give others the opportunity to experience and right there, she realised that this is actually what jewellery is all about.
These are the reasons that drive our mission to make all of you more conscious about the jewellery that becomes a part of you – It is not about buying goods or services but a symbolism of the bonds you create, the stories they hold and the magic they bring.
At OERUM we live by a simple motto, “live beautifully & meaningfully“. Living beautifully means cherishing those special moments in life while appreciating the humanity, creativity and positivity found in all of us. Our values for living meaningfully include social & environmental responsibility; excellence, integrity, education, authenticity and of course, love.
OF OUR MATERIALS ARE RECYCLED
All our jewellery is made from 100% recycled 18k gold which we are very proud of. And while nearly all of our packaging uses recycled materials, there is room for improvement. We are committed to growing that number and are constantly improving our methods to reach our goal of being completely sustainable in all areas of our business.
OF OUR PIECES DONATE PROFITS
We know that our jewellery can do good beyond the people who buy and make it. For every piece we sell, we donate to ’Trees For All’ to plant trees all around the world and offset our carbon footprint. This is our giving back promise.
OF OUR PIECES ARE MADE TO ORDER
Creating made-to-order pieces leaves almost zero waste in our production process. By only using the materials we need and recycling all the scrap we create, we believe that this personal touch goes hand in hand with making our world a better place.
“I received this unique piece of jewellery from OERUM, so special! A fine piece of jewellery so pure & simple – a wonderful gifting idea for any occasion… They have such a unique concept as well, when we buy a piece, a tree is planted to give back to the community..HOW AMAZING IS THAT!? So grateful!”
We kennen allemaal het kettinkje met de letters. Daarom zijn de Birth Flowers van OERUM mijn favoriet en een heel mooi kraamcadeau bijv. of gewoon voor jezelf. Subtiel, Romantisch en Symbolisch. En ook nog met zoveel liefde en aandacht ontworpen en met respect voor de planeet gemaakt!
Nadat mijn pakketje zoek was geraakt bij de bezorgingsdienst zat ik flink te balen. Tamasine heeft uitvoerig contact opgenomen met ze en is begonnen met het maken van een nieuw exemplaar. Superfijn dat zij mij hierin vertrouwde en direct actie heeft ondernomen. Inmiddels heb ik mijn ketting binnen en hij is prachtig! Heel blij met zowel de service als de ketting!
Beautiful and timeless jewelry pieces which are each unique and handmade. Item arrived shortly after the order in a very special packaging with handwritten card. Already thinking to buy another pendant, highly recommended..!
Ik heb een geboortegoud hanger gekocht, vanwege de geboorte van onze dochter Fleur. Oerum blijkt niet alleen een sierraad te verkopen, dat overigens heel mooi is, maar ook een belevenis. Een stuk ambachtswerk, in het proces op de hoogte gehouden op een speciale manier. Informatie over het handmatig productie proces in Cordoba. Tot in de puntjes wordt er aandacht besteed aan hoe het product bij je binnen komt. Een eerste indruk maak je maar een keer. Bedankt voor deze ervaring!
Together with my wedding band, the long-bar ring has become part of my everyday jewellery. I really love its bold yet elegant design. It’s a timeless piece that reminds me of a specific period in life and the friends that accompanying it.
De geboortebloem met het ‘vergeet me nietje’ en een kleine hanger met de eerste letter van mijn dochter. Samen met de ketting, zeer mooi en dierbaar. Een mooie herinnering aan mijn dochter, om nooit te vergeten. Fijne communicatie en een prachtige sieraad om te dragen. Zo bijzonder. Dankbaar..
Ik draag de snowdrop met trots in combinatie met de letter ‘J’ van ons zoontje die ik al had. De Birth Flower geeft daarom extra betekenis aan mijn ketting waar ik heel blij mee ben! Ik ben ook zeer tevreden met de snelle levering naast het vriendelijk en fijn contact!
I purchased the ’long bar pendant’ necklace for our wedding and it is absolutely beautiful. It’s elegant, simple and very stylish. I’m wearing it every day because it suits every outfit. I would definitely recommend this amazing jewellery!