“There is no such thing as clean gold
unless it is Recycled or Vintage!”

– says Alan Septoff of the No Dirty Gold Campaign –

Did you know that just one gold ring can leave an average of 20 tonnes of rock waste from the mine. Pollution and water contamination from the toxic chemicals involved such as cyanide, arsenic and mercury, can also be devastating for workers and local residents.

These are just some of the reasons (Read more about the impact of Gold mining on the environment HERE) why we improved and decided to re-think our approach to make sustainable fine jewellery the new norm…

FIRST THINGS FIRST

As sustainability continues to become more popular and a more widely understood concept particularly among new generations, the demand for ethically sourced materials among consumers is also rising.

Before deciding to produce all our jewellery using recycled gold, we first did extensive research into the most sustainable ways to create gold jewellery which would reduce our environmental footprint.

We compared fairmined, fairtrade and recycled gold, and while they are all excellent in ensuring social development and environmental protection, we decided that using recycled gold was best suited to us and our values for the following reasons..


The differences between Fairmined and Fairtrade metals are minimal and are mostly associated with the certifying organizations that give it their name. We have to be mindful though that this ‘ethical’ gold is however still produced in the same unethical conditions; you are merely paying extra for the certification of the gold.

While we can’t completely remove or ignore the way in which Gold was once extracted, we believe that by choosing recycled gold, you the consumer, is saying no to exploitation and yes to environmental responsibility. By using recycled gold we can leave this beautiful world untouched and re-use what is already here, introducing the term ‘circular’.
It is restorative and regenerative by design, aiming to keep products, its’ components and the materials at their highest utility and value at all times.

Circular is the new Sustainability.

The table below explains the differences and our findings in more detail:


We further offset our environmental footprint by supporting certified tree planting all around the world together with ‘Trees for All’ for every piece of jewellery we sell. This is our giving back promise.

Faithful to a sustainable view of life.

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